Q: Why should I sponsor a Rum University Lesson?
A: Progressive, forward-looking rum companies realize that savvy
rum consumers are thirsty for knowledge and that well educated
consumers benefit the industry. By sponsoring a lesson, you
demonstrate that your interest in your consumers goes beyond selling
them a drink, you show that you really care enough about their
distilled spirit of choice and that you are committed to helping
them learn more about it.
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Q: Who visits the Rum University?
A: Our visitors (students) come from all walks of life and from
all over the world. A recent survey uncovered the following
demographics:
Countries - Most visitors are from (in
alphabetical order): Australia, Austria, Belgium, Canada, Finland,
France, Italy, Netherlands, New Zealand, Singapore, U. Kingdom,
Germany and the United States.
Occupation
- 72% are rum consumers, 28% are
producers, bottlers, importers, wholesalers or retailers.
Gender - 90% are male, 10% are female.
Age - 20% are between 21 and 30 years old, 26%
are between 31 and 40 years old, 27% are between 41 and 50 years
old, 23% are between 51 and 60 years old. The remaining 4% is
either under 21 or over 61.
Rum Consumption - 35% report purchasing new rums
very frequently (at least once per month), 34% purchase new rums
frequently (at least once every other month), 19% purchase new rums
a couple of times per year.
Q: How does sponsorship work?
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